Depending on whom you ask, this term will have different meanings. Some will define it as some form of a relationship, others as an amount in sales.

Business Development should be considered as company advancement over time in a vast amount of areas, both internally and externally. It is a measure that includes all levels of hired office staff, customers, business relationships, and an increase in projected sales. You can calculate your growth at any given point in time but realistically, it should be assessed as long-term value. This includes employee turnover, customer retention and an overall improvement of your business portfolio.

Your most reliable source in business development will always be your employees. It is important that they represent your company in a manner that is with enthusiasm and professionalism. It is your responsibility to make sure that they understand how their role affects the overall success of the company, and ensure that they have all of the information to effectively perform their tasks and manage their position.

“The function of leadership is to produce more leaders, not more followers.” ~Ralph Nader