”What is in a name? It should reflect what you do and be easy to explain.”

Your business name should above all things, signify the purpose of your company. When making this decision, less is more and simplicity is best. It is also important to consider if your new endeavor will need a website as well. Each website address is unique, and it must be available for you to use it. While you sometimes have flexibility when selecting the name for your website, it should in some way, mirror the name of your company.

Remember that this is a new process for you. As we begin working together to develop your business needs (registration, website, business cards, letterhead, etc.), you should feel more comfortable with the name that has been selected. The key is to keep a clear and open mind, and remember the customer. What do they see when they read the name for the first time? How does this name represent who you are and what you do?

Taking the time to put some serious thought into your business name in the beginning will be beneficial in the long run. It is the first layer in what will become the foundation of what defines you.